The Sales Promotion Article Example | Topics and Well Written Essays - 250 words

The Sales Promotion - Article Example They include employment agencies, classified advertisements, web search and other employment placement service sites. The selection is based on key attributes like being self- motivated, having a disciplined work style, ability to close the sale and lastly capability to build a solid customer relationship. Next is the training of the sales team which is done through various programs such as seminars and meetings on Products, Company and Service. Thirdly, there is sales force compensation which is achieved through salaries, commissions, vacations, pensions and even repays for well job-related expenses. Fourthly, there is sales force supervision and subsequent evaluation of their performance for further improvements. Selling is a complex process that involves several steps. First, there is prospecting and qualifying which briefly involves identifying potential customers, then a pre-approach stage which involves knowing more about the needs of customers. Thirdly, there is the meeting of customers for the first time. Then a salesperson has to handle various objections to customer buying, asking the customer for order and finally making a follow-up. Relationship marketing, on the other hand, involves campaigns by aimed at customer satisfaction and retention. The sales promotion program is developed through a number of steps. There is the size of incentive determination and subsequent setting of conditions for participants. Then, a decision is made on promotion and distribution to the sales team.